ATTRACTIVE EMPLOYERS Peers (Æ Peers)
Knowing where you stand - and how to shape your own future

Cybersecurity and compliance are acute challenges for companies, especially in the SME sector, as the risk of cyberattacks continues to grow and compliance requirements are constantly being tightened. The relevance and inevitability of this topic make it a strong hook.

The current economic situation is forcing companies to increase their efficiency and reduce costs in order to remain competitive. This group directly addresses the optimization of processes and the use of modern automation, which is likely to meet with great demand.

Artificial intelligence and digital transformation have the potential to change companies in the long term and strengthen their competitiveness. The topic is future-oriented and demonstrates a willingness to innovate, which is also particularly exciting for potential participants.

Growth and market presence are key success factors. With the combination of digital and international marketing as well as sales optimization, this topic directly supports companies in acquiring customers and increasing sales.

This topic is highly topical and offers companies strategic guidance on relocation and risk assessment. However, as not every company is on the brink of a relocation decision, it may seem a little less urgent for many, but still stands out as an exclusive and specialized offer.

The right strategic orientation in personnel recruitment and retention is becoming increasingly critical to companies' success. This peer group is aimed at companies that want to strengthen their employee retention in the long term and attract the right talent for long-term success - with modern HR approaches that promote loyalty and flexibility.

The automotive industry is making the transition from mechanically based vehicles to software-centered systems. Software-defined vehicles (SDV) enable continuous updates, new business models and deeper networking. Manufacturers and suppliers are faced with the challenge of transforming development processes, ensuring cyber security and maintaining control over digital platforms. Those who set the right course now will secure decisive competitive advantages in an increasingly data-driven industry.

Rising construction costs, a shortage of skilled workers and ambitious sustainability targets require new approaches to planning. AI-supported tools such as generative design make it possible to make precise decisions in early project phases - for example on energy efficiency, use of materials and cost-effectiveness. The digitalization of the planning process is becoming a key lever for efficiency, quality and competitiveness.